Our latest insights

in the spotlight

Take a closer look at our latest insights and case studies to find out more about what we think - and what we’ve accomplished for clients.

Insights

12.11.2024

Medical Education: What Doctors Want

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Insights

17.10.2024

No Clear Difference Between Product Reps and MSLs for Doctors: But Does It Matter?

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Insights

11.9.2024

Unlocking the Power of Patient Support Programs

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Insights

8.8.2024

Quality Content – What Doctors Want

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Insights

17.7.2024

Raising the Bar: Benchmarking Customer Excellence

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Insights

4.6.2024

How Doctors Rate Pharma

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Insights

1.5.2024

Doctors' Take on Pharma Engagement (Emails) - Part 2

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Insights

4.4.2024

Doctors' Take on Pharma Engagement - Part 1

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Insights

5.3.2024

What Doctors Want in 2024

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Insights

20.2.2024

Unlocking Opportunities: Where Doctors Are Hurting In 2024

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Insights

9.11.2023

Five Trends That Defined Local Pharma Marketing In 2023

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Insights

12.10.2023

The Great Divide

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Insights

10.8.2023

Make Better Decisions with Brand Choice Driver Analysis

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Insights

4.7.2023

Bridging the Specialist Engagement Gap: Private vs. Public

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Insights

7.6.2023

Kanohi ki te kanohi: relationship building with New Zealand Doctors

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Insights

5.5.2023

Access to Medicines in Australia: HCP Perceptions vs. Reality

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Insights

5.4.2023

Do Younger and Older Doctors Differ in Their Pharma Relations?

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Insights

3.3.2023

ChatGPT – A Fad to Amuse or The Next Big Thing?

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Insights

3.2.2023

Should Pharma Sweat Social Media?

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Insights

15.12.2022

How Doctors feel about Pharma’s engagement in 2022

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Insights

24.11.2022

What do Doctors wish Pharma would ask them? Hint: It’s Surprising!

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Insights

17.11.2022

So What? Milestones

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Insights

14.10.2022

Pain Points – Supporting the Specialists

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Insights

14.10.2022

Are your brand messages cutting through the clutter?

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Insights

31.8.2022

How long will fieldwork take?

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Insights

9.9.2022

Why COVID hasn’t killed our need for connection

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Insights

4.8.2022

Artificial Intelligence: friend or foe for our industry?

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Insights

21.7.2022

Why Pandemic Launches are Underperforming Globally

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Case Study

9.12.2020

What drives patient behaviour? We understand.

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Case Study

9.12.2020

A new product? An in-depth perspective.

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Case Study

9.12.2020

Challenging PBS environment? Clearer market access strategy.

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Case Study

9.12.2020

Where Design Thinking means insight generating.

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